The 3 Factors That Will Influence Your Local SEO Results

“The starting point of all achievements is desire .” - NAPOLEAN HILL

Content

• Introduction

• The Role of Search Engines in Local SEO

• The role of Local Businesses in Local SEO

• The role of consumers in Local SEO search results

• How to optimise your local SEO Efforts

• Conclusion

• Audit Your Own SEO checklist

Introduction:

Local SEO is an important part of any business's marketing strategy. So what are the 3 factors that will influence your local SEO results? Great question but first let's discuss what exactly is local SEO. And how can you ensure that your local SEO efforts are successful?

In this article, we'll explore three key factors that will influence your local SEO results.

The Role of Search Engines in Local SEO.

Search engines are a primary factor influencing local SEO results. The goal of search engines is to provide users with the most relevant and useful results for their search queries. In order to do this, they take into account a variety of factors, including location.

If you want your business to show up in local search results, it’s important to make sure that your website is optimised for search engines. This includes ensuring that your website is mobile-friendly and that your content is relevant and keyword-rich.

And when we say keyword rich we mean, including NAP and your product and service keywords for ranking factors.

Additionally, claiming your business listings on popular directories like Google Business Profile and Yelp can also help improve your local SEO results. These listings help improve your visibility and can provide valuable information about your business to potential customers.

And the trick here is then using REO (Review Engine Optimisation) to match your SEO and keywords so your ideal client can find you in their local area.

The Role of Local Businesses in Local SEO

As a business owner, it’s important to understand how local SEO can help your business. Search engine optimisation is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). Local SEO specifically focuses on optimising your website for local search results.

There are three key factors that influence your local SEO results:

1) Relevance

2) Distance

3) Prominence

Relevance refers to how well your website content matches up with what someone is searching for. The more relevant your website is to the searcher’s query, the higher you will rank in the SERPs.

Distance is another important factor when it comes to local SEO. The closer your business is to the searcher, the more likely you are to show up in the SERPs. This is why it’s important to include your location in your website content and keywords.

A key here is to also make sure your website has a metadata script, also referred to a Schema or structured data) This makes it easier to standout on all major search engines. Use this tool here to test yours.

Prominence refers to how well-known and established your business is. The more prominent you are, the higher you will rank in the SERPs. This means that if you have good reviews and citations from other websites, you’re more likely to show up high. This also outlines the importance of Brand and building a brand that is known.

The Role of Consumers In local SEO Search Results

As a business owner, it’s important to understand the role that consumers play in your local SEO results. Here are three factors to keep in mind:

1. Searcher location – Consumers searching for businesses online usually do so from a specific location. This means that their search results will be tailored to businesses within a certain radius of their location. As a result, it’s important to ensure that your business is registered with all the relevant online directories (including Google Business Profile) so that searchers in your area can find you.

2. Keyword use – Another factor that influences local SEO results is the use of keywords. When consumers search for businesses online, they typically use keywords or key phrases that describe what they’re looking for. As such, it’s important to include these keywords in your website content, as well as in your online listings and profiles. This will help improve your chances of being found by potential customers who are searching for businesses like yours.

3. Reviews and ratings – Finally, another factor that can influence your local SEO results is the number of reviews and ratings you have from satisfied customers. These days, potential customers often check online reviews before choosing a business.

How to Optimise Your Local SEO Efforts

If you want your business to be visible in local search results, you need to optimise your local SEO. Here are three factors that will influence your local SEO results:

1. Relevance

To rank highly in local search results, your website must be relevant to the searcher's query. This means using relevant keywords and phrases on your website and in your content.

2. Authority

Your website's authority is another important factor in local SEO. Authority is determined by factors like the age of your domain, the quality of your backlinks, and whether you have a physical location.

3. Location

Your website's location also plays a role in local SEO. If you have a brick-and-mortar store, make sure your address and phone number are listed on your website. You can also list your business on online directories like Google My Business and Yelp.

By following these tips, you can optimize your website for local SEO and improve your chances of ranking highly in search results.

Conclusion

There are three primary factors that will influence your local SEO results: your website's age, authority, and relevancy. If you can focus on improving these three areas, you'll see a significant improvement in your local SEO ranking.

We hope you enjoyed our article on the 3 factors that will influence your local SEO results. If you are struggling with your local SEO, now is the perfect time to consider Reviewly as your partner in building your local SEO results. By focusing on these three key areas, you'll start to see a significant improvement in your search engine results!

If you have any questions, please feel free to contact us by visiting https://www.reviewly.com.au  Thank you for reading!

Audit your own local SEO checklist:

Here is a quick checklist to get you started with your local SEO. Remember imperfect action beats inaction. Everyone has to start somewhere.

• Make sure you have your google business profile optimised.

• Add your business to Yelp and other free business listing sites

• Get reviews from your clients.

• Post regularly. At least once a week at a minimum.

• Include schema on your website.

• Audit your listings and make sure all the content including NAP are correct.

• Use several media types (gif, short video, or image) to deliver your messages.

• Use data to back up claims or ideas - make sure to cite all sources❗

• Have a call to action and or give your audience something to walk away with.