The 7 Top Locations to Share Your Google Reviews & Why?

Content:

Introduction

Google Business Profile

How To Use Google Reviews On Your Social Media Channels

Using Google Reviews in Your Email Signature

Why You Should use Google reviews On Your Sales Page

Email Marketing And Google Reviews

Why Great Google Reviews Help Businesses With Staffing Concerns

Build Trust By Adding Your Google Reviews To Your Website

Sales Collateral and Adding Google Reviews Is A No Brainer

Conclusion

Introduction

In this article, we're going to discuss and outline the 'STAR' of marketing ... Google Reviews, and the 7 top locations to share your google reviews and why? 

For most businesses, it's an ongoing fight to be top of mind for your customers and compete with the big end of town. Unless you have a money pit that allows you to shovel out cash. Being careful with where your marketing budget goes and getting better than average return on investment, can keep many business owners awake at night. 

Should I put my money into radio, TV, or FB ads? Maybe Google Adwords is the way to go.  You may even be one of those companies that spend a massive amount per month on global SEO but have no idea if it's working or how it's affecting your bottom line. Living with the treat that if you STOP paying you'll lose your ranking.

With opportunities everywhere, most business owners are overwhelmed or even underwhelmed with marketing. Or maybe you've hired an agency or employed someone in-house only to see little improvement. 

Not to mention at this point in history where let's be honest, the world financially is in a very precarious position being strategic is the smart thing to do. And those businesses that are future-proofing for tomorrow are without a doubt the ones that will reap the rewards.

So in this article, it seems timely to point out one of the least expensive, yet greatest ways to increase your online presence, build a solid reputation, future-proof your company, and improve the local SEO of your business, and drum roll, please... that's Google Reviews.

After all, they’re a valuable source of feedback and can help improve your google ranking in search results and terms while even assisting with employment. So, how can you repurpose these valuable Google reviews and where should you share your Google reviews for the greatest business impact? 

In this blog post, we’ll explore the 7 top locations to share your Google reviews and the reasons why they matter. From your website to social media and beyond, read on to learn more about how you can get the most out of your Google reviews.

Google Business Profile

Google Business Profile is one of the most important platforms for managing your online presence. Not only does it allow customers to find your business, from wherever they are but the mobile interface is what makes this real-time app like nothing else. It provides valuable insights into how customers interact with your business, and best of all it's FREE. Who doesn't love a free yet valuable asset?

It’s about time we also started to rethink marketing and the customer no longer cares what you say about your business. With trust post-Covid at an all time low.  it’s time to think in a broader sense and become customer-centric. At the core of all transactions in Google Business Profile, your customer should come first.

That's why GBP is worth your effort and time to set up your profile and ensure that all of your information is accurate and kept up to date. We have multi articles and blogs on this topic, so I won't waste any more time on this.  Once you’ve done that, you can start encouraging customers to leave reviews. 

Having an automated process, for continual google review generation is easy with software such as Reviewly.  Reviewly is an AI-powered review aggregator that helps collect, analyse and manage your google reviews in one location.

So the fun doesn't stop there, now it's time to spread the word. Using Cross channel marketing and making being omnipresent easier via Review Engine Optimisation (REO).

The real magic of allowing your customer voice to be your greatest sales tool.  Repurposing and inspiring brand awareness, increasing customer action and delivering results.

Here is a list of the 7 top locations to share your google reviews and why? 

1. How To Use Google Reviews On Your Social Media Channels

There are many social media channels that you can use to share your Google reviews. The most popular ones include Facebook, Twitter, and LinkedIn. However, there are other lesser-known platforms that can be just as effective. 

The issue most businesses have with social content is the time it takes to develop and generate the content and then post it where their ideal client is hanging out. As part of your social content strategy, you may also be using posts, reels, and even videos.

Here's the thing with Google reviews, they can be used for all three, and here are some examples:

Google Reviews used for Social Media Posts: here’s an example of one we posted on FaceBook.

Google Reviews used for an Instagram story or reels:

Here’s a link to our instagram page where we've sharing our google reviews and then put some context around why it’s important to use and share these valuable assets. Don't forget it's a privileged to share what others have said about your business or service so don't just leave your reviews sitting on your Google Business Profile. For us it's all about future proofing our business and building a solid reputation.  

Here’s a video we put together using one of our client's Google Reviews to celebrate her business growth. 

We posted this video on our YouTube channel, our Google Business Profile and on our company LinkedIn profile that was then shared by our staff.

We absolutely love working with our clients and watching them succeed. This week we would like to shine the light on one of our hairdressing clients Zabuui Hairdesigners. The owner Carly has worked hard, collecting and generating Google and Facebook reviews. She has followed our proven formula and has moved from 30 plus in local searches, to the top 3.

She is a five-star client and we are extremely proud!Well done Zabuui!!! And if you think a 'google review' is just a 'google review' think again... there are so many ways to use them and here is one.

Facebook

Facebook is the largest social media platform in the world with over 2 billion active users. It’s a great place to share your Google reviews because you can reach a large number of people with just a few clicks. Plus, you can target your audience by sharing your reviews on specific groups or pages.

Twitter

Twitter is another popular social media platform with over 330 million monthly active users. It’s a great place to share your Google reviews because it’s quick and easy to post updates. Plus, you can reach a wide range of people with different interests by using hashtags.

LinkedIn

LinkedIn is a professional networking site with over 630 million members worldwide. It’s a great place to share your Google reviews because you can connect with other professionals in your industry. Plus, you can add links to your reviews in your profile or in posts, which makes it easy for people to find them.

Other platforms

In addition to the above three platforms, there are other great places to share your Google reviews. These include review sites like Yelp and TripAdvisor, as well as local business directories. Sharing your google reviews builds trust and credibility.

2. Using Google Reviews in Your Email Signature

Just think about this stat more than 333 billion emails are sent every day in the world in 2022 and that number is growing.  When we send out an email, consider it free marketing and advertising. You have access to someone's personal space and in this digital world, that can be a hard thing to do.

When you add your google reviews to your email signature, it's eye-catching. Not to mention if it is the first time you have corresponded with the recipient it builds instant credibility and trust.

Then, of course, there are email forwards or shares. Ask yourself how many times have you sent an email to a colleague or subcontractor.  Right there is a missed opportunity. 

Who can update my email signature?

Emails are a crucial part of any business, and it's not hard to customise them by adding google reviews. If you use the email software you've already got installed (like Outlook), you can set up your signature through that system. Or, if you want to keep things consistent across the board, we'll create one for you that will be used across all your messages.

To add or change an email signature in Microsoft Outlook you need to:

1. Click File > Options > Mail > Signatures.

2. Click the signature you want to edit, and then make your changes in the Edit signature box.

3. When you're done, select Save > OK

To add or change an email signature in Gmail you need to:

1. Open Gmail.

2. In the top right, click Settings. See all settings.

3. In the "Signature" section, add your signature text in the box.

4. If you want, you can format your message by adding an image or changing the text style.

5. At the bottom of the page, click Save Changes

How do I link to my Google Business Profile?

When people click on your Google business profile and read reviews from your customers, they'll know that you're committed to providing them with a great experience.

 Use the following options to link to your Google reviews

Text link: 

"See my customer google reviews" or "See how other customers rate working with us" or as the example below 'rate your experience

Image:

You can incorporate the Google Logo or 5 stars in your email signatures and create your own design own. 

3. Why Have Google Reviews on Sales Pages?

Here's the thing, your sales page may look lovely and read well but not be converting how it should, given all the hard work and effort that has gone into it. Sales pages are one of the most effective places to share your Google Reviews. By sharing your Google Reviews on your sales pages, you increase your credibility and social proof, which can help you close more deals. 

Did you know that conversion lifts by 52.2% when a product or sales page has 1-10 reviews on it?

Consider your own behaviors, are you more likely to trust a business that shares what their customers are saying, or if there are no customer testimonials put off the sale until you complete your own research? If you're anything like me and millions of other buyers out there, you move on and as a busy business owner, I never seem to have the time to go back.

There are a few things to keep in mind when sharing your Google Reviews on your sales pages:

1) Make sure that the Google reviews are visible and easy to find.

2) Include the name of the reviewer.

3) It goes without saying to use positive google reviews

4) Highlight the benefits of your product or service by using a variety of different comments.

5) Place the reviews halfway down the page and then some more at the bottom.

4. Email Marketing and Google Reviews

Just like a sales page or landing page email marketing is one of the most effective ways to connect with customers. and keeping in touch is extremely valuable. Many business owners say the value of their business is in their email list. so it makes sense does it not to communicate what others are saying about you and your business.

Reactivation of  a 'dead list' and promote your business by engaging those clients you haven't contacted for a while can increase the value of your list.

1. Allowing you to become 'top of mind' once more or

2. Unsubscribe because they are no longer interested.

Don't be scared of number 2, because having 100 engaged and committed consumers on your list is better than having 1000 not interested and never going to buy consumers.

So, by sharing your Google reviews in your email marketing campaigns, you reiterate the value of your business and what others are saying about you, your product or service.

It's a great way to create FOMO .  This concept allows you to widen your audience and improve your customer relationships.  Using your google reviews to share customer experiences or to elaborate on a before and after situation and then reiterate the customer outcome with their google review is a priceless piece of marketing. 

Add to this is the email signature we spoke about above and 'Boom your off to the races'.

5. Why Great Google Reviews Help Businesses With Staffing Concerns.

Using Google Reviews in your HR strategy is a no-brainer, here's why? If you listen to business owners, market spokespeople, and the evening news, we all know that there is a staffing problem in Australia and around the world, right now.

Using Google reviews to encourage staff and reward them for a job well done can be considered a KPI.  One of our clients who runs a registered training organisation, often gets reviews from students commending the help and support of their teacher. Saying incredible things such as I could have finished without him or her. 

Not only are these comments a great way to understand market sentiment about a business but your start to really see who the diamonds in the business are. By sharing the Google Reviews in meetings you can start to work out staffing benchmarks, but offer things such as a movie ticket, etc for a job well done.

Also another business, a carpeting company, ran an ad for sales staff. We all know what it's like interviewing people for a job, it can sometimes be exhausting. A number of the applicants has read the reviews of the company and referred back to what people had said. This showed the owner that these people has researched the company... One applicant even said, she wanted to work their because of what the customers had been sharing.  Imagine that??

Which leads me into the next point. When your Google reviews are so good, and you have over 100, don't be surprised when you get people ringing asking to work with you.  This has happened to a hairdressing client of ours. Given the financial times we are now living in, many businesses are considering the cost of doing business. One hairdresser rang our client saying she was shutting her business and had read the google reviews of our client and wanted to work for a business like that. Our client has also had other people ring her and say they aren't happy in their jobs and would love to work with a business like hers after reading her google reviews.

So, when others are struggling for good employees many of our clients are magnets for great staff.

6. Build Trust By Adding Your Google Reviews To Your Website

If you're looking to generate more Google reviews, one of the best things you can do is share your Google My Business (GMB) page on your website. This makes it easy for customers to find and leave reviews, which can help improve your local SEO and visibility in search results.

There are a few different ways to add a GMB review widget to your website. The simplest way is to use the Embed Reviews tool from Google, which allows you to grab a code snippet and add it to your site. You can also use one of the many third-party review platforms that offer similar functionality.

Once you've added the review widget to your site, be sure to test it out and make sure it's working properly. You don't want potential customers to have any trouble leaving reviews. And that's it! By sharing your GMB page on your website, you can make it easy for customers to leave reviews and help improve your local SEO at the same time.

7. Sales Collateral and Adding Google Reviews Is A No Brainer

Sales collateral is any content that helps you sell your product or service. This could include case studies, white papers, eBooks, or even blog posts. If you have Google Reviews, make sure to share them in all of these places! 

Moreover, your Sales team will love you even more if you consider providing them with Review Flip Books. Your google reviews can be used  in Catalogs, Brochures and Business proposals. All of these can be made into a flip book, with branding, NAP and contact details of your sales team.  Here's a link to a Free flipbook maker.

Why is this so important, because Google Reviews provide social proof from trusted customers that your product or service is exactly what you say it is, increases perceived value and helps to close more deals.

Conclusion

As a business owner, it's important to take advantage of every opportunity to get your customers' feedback. Google Reviews is a great way to do this, and by sharing your reviews in these 7 different ways you can reach even more people.

We hope our list of the top 7 places to share your Google Reviews has given you some ideas of where to start.

Remember, the more reviews you have, the more likely potential customers are to trust your business, increase your local SEO and help you reach the top 3 in Google search. So get out there and start collecting those reviews!

If you'd like our help please feel free to drop us a line at [email protected], we'd love to help.