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SIX BENEFITS OF BUILDING A SOLID BRAND WITH LOCAL SEO.
The Complete Guide to Being Found & Ranking Higher In Google.
Being found doesn't need to be hard work and in this blog, we are going to outline the six benefits of building a solid brand with Local SEO. And to be completely honest, you are probably doing some of these tasks in your business right now, but chances are they are not in the correct order or not being completed often enough.
So firstly let's just quickly discuss what is local SEO.
If your business is a physical location or serves a specific geographical area then Local SEO is a must. Having a local SEO strategy means targeting customers in a specific city, region, or neighbourhood. And focus on improving your rankings and visibility in your local search. These results are known as The Google Maps Pack, aka the Local 3-Pack or SERP.
Consider your own behaviours and think about the last time you searched for something on google. Here’s an example “electrician, gym, doctor” or a term such as “kids clothing, daycare or dog park”.
In this screenshot below we have searched the term 'dog park' and this map has come up.
A map with the top three listings appears in the search results for that 'term' or 'keyword'. These top three listings are the places or businesses selected by google's algorithm that best meet your search criteria including keyword, area, distance and ratings.
And Google has then found the feedback from previous visitors to help us out.
And businesses or places are rewarded by google for having client recommendations and reviews to support the search terms or keywords used.
THAT'S WHAT MAKES LOCAL SEO UNIQUE.
The example above is no different to a business and the beauty is that, unlike paid advertising, local SEO is yours to keep and is like compounding interest, just keeps getting more valuable the longer you add to it... just like money in the bank.
So here we have outlined Six benefits of building a solid brand with local SEO.
BETTER ONLINE VISIBILITY.
Local SEO can not only improve your visibility in local search results but can also help you build a better online presence in general. Have your NAP,(Name, Address and Phone Number) listed on directory listings (business listings) and business-specific citations. As an example, if you are a lawyer being listed on a citation such as best 3 lawyers in your area, will increase traffic to your site. It’s easier to be found when your business is listed where your clients are looking.
LOCALLY TRUSTED.
Review success is a cornerstone of local SEO success and a key ranking factor in local search. Your reputation management strategy will be improved the more reviews you get and the more visibility you’ll earn in local search. Consumer trust is paramount to the success of any business transaction, and building reviews is an integral part of that process. According to the study, more consumers are reading online reviews than ever before, and half say they trust online reviews as much as personal recommendations. In 2021, 77% 'always' or 'regularly' read reviews when browsing for local businesses (up from 60% in 2020). Local pack prominence and greater consumer trust are closely linked to greater visibility and top-rated, fresh reviews.
MORE PHONE CALLS AND ONSITE VISITS.
You can enhance your visibility on Google Maps by optimising your Google Business Profile. Due to the fact that Google Maps is specifically designed to help users find local services and plan their journeys, this can result in more phone calls and in-person visits. Having an optimised Google Business Profile will directly increase your Maps visibility, resulting in more calls and in-person visits, since Google maps are populated using information from Google Business Profiles.
CONSIDERED A EXPERT OR LEADER.
Two core building strategies of local SEO are link building and content marketing. These things alone build credibility and trust. Providing advice freely online builds a reputation for being an expert and leader. And discussing local issues naturally sees brand locality. In conjunction with this, creating content that links back to your website helps build a library of resources and content. Also using external links from your local chamber of commerce, sponsored sporting clubs or industry-specific memberships builds authority and positions you as the subject matter expert in your local area.
COMPETITIVE ADVANTAGE.
Like anything in business we should always be learning and reviewing what’s working and what’s not. That’s why taking a close look at your competitors is important. And defining your local SEO strategy is using your competitors as a benchmark to identify what they’re doing better than you. Improvements come from these little tweaks and change over time, not to mention if it’s working for them it will work for you, without the cost and time. Also their reviews alone should tell you what they are good at and what they aren't and if they are not actively generating new ongoing reviews, there is a MASSIVE opportunity for you to hit a six out of the cricket ground.
GREATER TURNOVER & INCREASED SALES.
Choosing a local business is made easier by online reviews. The average person searches online for information about a local business more than once a week. As a result of your reputation management efforts, you can present them with authentic recommendations from their peers about your business. This underscores why local SEO is so important.
If you don't think this can change your business then here is a text message from one of our clients.
Ask yourself how would a steady flow of clients change your business. This client has spent no money whatsoever on advertising, she is just top 3 in her local area under her keyword.
She has an ongoing strategy and a reputation much wider than her location with people prepared to drive hours just to get an appointment. With research also showing that 80% of local searches end up in conversions.
This is called inbound marketing with no chasing. It’s without a doubt the best kind of marketing because you get only the best clients who are prepared to pay top dollar for your service.
You owe it to your future clients to be found and to provide them with your amazing products and services, so get building local SEO today. If there is anything we can help you with, in the area of local SEO, please let us know as we are happy to help and support you.
About the Author
Tanya Somerton is the Chief Review Officer at Reviewly and is passionate about helping busy business owners build freedom machines rather than jobs.
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