CASE STUDY
How Paw4Paws Dog Grooming Ranked #1 on Google Maps in Wodonga
Without Redesigning Their Website
Client: Paw4Paws Dog Grooming
Industry:
Pet Grooming Services
Location:
Wodonga, VIC 3690
Platform:
Google Business Profile + Squarespace
Campaign Period:
March – July 2025
The Challenge
Paw4Paws Dog Grooming has been a trusted local business in Wodonga for over 9 years, known for its boutique pickup and drop-off service — a kind of luxury “dog concierge.” But despite their loyal following, their digital presence was nearly invisible.
Their website, built in Squarespace by the owner, was functional but lacked SEO structure. They had an incomplete Google Business Profile and weren’t appearing for key searches — especially as new groomers flooded the region post-COVID.
They knew their service was better. They just weren’t being found.
Reviewly’s mission is to help service-based businesses like Paw4Paws rise above the noise — not with gimmicks, but with Google trust signals and AI-first visibility. That’s exactly what we did here.
The Strategy: Local Trust + AI Optimisation
We deployed Reviewly’s proprietary HEAT Method and Satellite Search™ System.
a blueprint built for how Google and AI tools now discover, rank, and trust businesses.
Here’s how it worked:
1
AI Visibility Monitoring
(Satellite Search)
Tracked mentions across Chat GPT, Bing Co-pilot, and Perplexity.
Identified trending local queries related to pet grooming.
Adapted keyword strategy to match how AI describes businesses.
2
Google Business Profile Optimisation
Completed and refined their GBP with high-intent categories and local service areas.
Published AI-assisted posts weekly to feed Google relevance and TRUST signals.
Optimised descriptions with dog-grooming and location-specific keywords.
3
Website & Keyword Enhancements
Built SEO clusters around:
“dog grooming Wodonga”, “pet spa near me”, “mobile dog groomer Albury”
Improved crawlability and mobile responsiveness in Squarespace
Rewrote on-page headings and metadata for search & AI alignment
The Results
In just 90 days, the results spoke for themselves:
✅ 11 keywords ranked #1 on Google
✅ 6 keywords ranked in positions 2–5
✅ 30 keywords moved into visibility in a single month
✅ 4× increase in total keyword visibility from April to June
Keyword visibility growth (March–June 2025) using Reviewly’s HEAT Method
Trusted By Local Leaders
From Tradies to Franchise Networks,
Reviewly Helps Real Businesses
Get Seen and Get Calls
JUST SOME OF OUR
AMAZING CLIENTS
What Our Client Said ...
“We didn’t realise how invisible we were until Reviewly stepped in. Now we’re getting new bookings from people who find us online — and we didn’t even have to rebuild the website. It’s changed everything.”
— Sonia, Owner of Paw4Paws Dog Grooming
Proven Results.
Real-World Visibility Gains.
The Takeaway
Even in smaller regions like Albury -Wodonga, AI-enhanced local SEO is no longer optional, it’s essential.
Reviewly’s unique blend of entity SEO, AI training signals, and local trust-building helped
Paw4Paws dominate both Wodonga and Albury, without needing a site rebuild or paid ads.
Satellite Search Strategy
AI Review Engine
Local SEO
Service
HEAT Method is the WAY
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